How BP Fueled "Emotional Affinity" for Gas
Submitted by Diane Farsetta on
The energy company BP's rebranding as "Beyond Petroleum," led by WPP Group's Ogilvy & Mather, is reviewed by Adweek's Gregory Solman.
No
Main Source:
Drug Ads Raise Legislators' Blood Pressure
Submitted by Diane Farsetta on
The U.S. Congress is investigating "the pharmaceutical industry's use of celebrity endorsements in direct-to-consumer (DTC) advertisements." First up are ads for Pfizer's cholesterol drug Lipitor, which feature the inventor of the artificial heart, Dr. Robert Jarvik.
No
Main Source:
Blair Does a Bank Job
Submitted by Bob Burton on
No
Main Source:
Pages
