"For PR bloggers especially," writes Jay Rosen, the Armstrong Williams [3] cash-for-commentary scandal "was a moment for them to shine and for the most part they did not show up." The story of Williams and his $240,000 deal with the Ketchum [4] PR firm has been "nearly invisible to PR bloggers, who, aside from a few mentions here and there, have neglected this juicy and far-reaching story."