"While the Humvees are lined up in the desert, their cousins, the Hummers, continue to be Detroit's hottest seller. .... Rick Schmidt, founder of IHOG, the
International Hummer Owners Group [3], said: 'In my humble opinion ... it's a symbol of what we all hold so dearly above all else, the fact we have the freedom of choice, the freedom of happiness, the freedom of adventure and discovery, and the ultimate freedom of expression. Those who deface a Hummer in words or deed deface the American flag and what it stands for.' '[The war in Iraq] definitely helps,' said HREF="http://www.archetypediscoveriesworldwide.com/"
target="_blank">Clotaire Rapaille, a consumer research consultant for G.M. and other automakers. 'Put four stars on the shoulder of the Hummer and it will sell better. The Hummer is a car in uniform. Right now we are in a time of uncertainty, and people like strong brands with basic emotions [4].' "