"The Bush Administration is to launch a multimillion-dollar PR blitz against Saddam Hussein, using advertising techniques to persuade crucial target groups that the Iraqi leader must be ousted," reports Tim Reid. "The campaign will consist of dossiers of evidence detailing Saddam's breaches of UN resolutions, and will be launched this week at American and foreign audiences, particularly in Arab nations sceptical of US policy in the region. ... The campaign, which will initially receive over $200 million (£130 million), will be overseen by the Office of Global Communications, whose existence will not be formally announced until next month." Details about the massive PR blitz that brought us the first war in the Persian Gulf are available in an online excerpt from our book [3], Toxic Sludge Is Good For You.