Dell recently hired the GCI Group [3] to help the computer company with a PR campaign titled "Rebuilding Corporate Reputation Through Grassroots Efforts [4]" — a fancy way of saying they are trying to repair the company's reputation for poor customer service. They helped Dell set up one of those newfanged "blog" thingies, but couldn't resist insulting Jeff Jarvis [5], a prominent blogger who has been complaining for years about his "Dell Hell [6]." After someone at GCI posted an anonymous comment calling Jarvis a "worm" who has "no life," [7] Jarvis fired back. The lesson, according to John Stodder [8], is that "there is no such thing as an anonymous blog comment [9]," and "there is just no telling how stupid some people can be."