"Clear Channel Communications Inc. [3] radio stations in Madison, Wis., and Milwaukee" are naming their newsrooms after corporate sponsors. "Starting in January, the news on WIBA-AM in Madison will deliver its report from the Amcore Bank News Center. ... About two years ago, WISN-AM in Milwaukee introduced listeners to its newscast from the PyraMax Bank News Center." The sponsorships are not exclusive and "will not impose strictures on the broadcasts." But a journalism ethics expert at the Poynter Institute said such arrangements create "the perception that the newsroom is for sale to the highest bidder." The Social of Professional Journalists' president asked, "How can you not wonder if a story about Amcore is told as tenaciously as a story about another bank might be?" The banks' news sponsorships come a year after revelations that 280 financial institutions [4] used subsidiaries in other states to avoid paying Wisconsin state taxes [5].