In its "first large-scale change since 2001," Fox News [3] is launching a major redesign of its website. Fox News vice-president of national ad sales Roger Domal said, "In addition to just freshening up the site and making it easier to navigate ... it's a reaction to what advertisers want." Fox News hopes the site "will enable it to become a significant competitor in the online news space. This month, the site doubled its advertising sales staff in New York and San Francisco ... The company believes the redesign will help the site double its advertising sales for 2004 ... and double its audience," according to the Wall Street Journal.