According to O'Dwyer's PR, James Carville, former political advisor to Bill Clinton, and his partner Stanley Greenberg will be working to "spruce-up" the image of Israel in the U.S. Carville and Greenberg met with Israel foreign ministry officials, but are to be paid by a group of American Jews who believe Israel's PR "needs improvement," according to The Jerusalem Post. O'Dwyer's says it is unclear whether the Israeli government will contribute to the PR effort. Carville and Greenberg have worked for former Israeli Prime Minister Ehud Barak.