The Lansing State Journal is the latest in a long line of media outlets [3] to provide a pro-nuclear platform to former Greenpeace activist turned corporate PR consultant, Patrick Moore [4], without disclosing his consultancy with the Nuclear Energy Institute [5] (NEI). In its Take 5 column, subtitled 'five questions. five answers", five questions were softballed to Moore. "How do you go from being a founder of Greenpeace, which is adamantly opposed to nuclear energy, to a proponent of nuclear energy?," was one. Moore said that "we got a lot of things right in the early years: stop the bombs, save the whales, stop toxic waste, but we made a mistake (on) nuclear power." Moore could have mentioned that he is now a consultant to the NEI, which was created by the PR firm Hill & Knowlton [6], but didn't.