Saudi Arabia hired PR giant Burson-Marsteller on September 14 according to O'Dwyer's PR Daily. B-M will place ads and provide "issues counseling and crisis management" the Saudi government. Craig Veith, chairman of B-M's media practice in Washington, D.C., said B-M has placed ads for the Saudis in The New York Times expressing support for the U.S. in its time of crisis.