GM's Bob Lutz, in one of the company's fake news spots [3]In January, General Motors [4] launched a new website, "GMnext [5]" (which includes a wiki [6]), to mark its 100th anniversary and showcase "ideas on future automotive technologies." Instead, environmental activists posted critiques [7] of the company. GM called the posts on climate change [8] and other issues "diatribes loaded with propaganda," and shut down the interactive part of the site. "We weren't going to lose control of our own site," explained the automaker. Instead, GM's Brent Dewar answered pre-submitted questions on greenwashing [9] during an online chat on February 6. Rainforest Action Network [10] slammed Dewar for [11] "the large number of questions he ignored and the indirect responses he gave to the most pointed inquiries." Marketing professor Clay Voorhees sees GM's efforts as "part of a new push for authenticity by companies," reports Detroit News [12]. Over the past year, GM has also "invited dozens of bloggers to car shows across the U.S., setting up face-to-face interviews with senior executives."