For decades, the tobacco industry [3] has poured advertising dollars into boosting smoking among women, running ads linking smoking to themes that appeal to women, like fashion [4], equal rights [5], ethnic pride [6], and success in friendships [7] and the workplace [5]. Their efforts have been a wild success, as evidenced by the skyrocketing rate of chronic obstructive pulmonary disease (COPD) now being diagnosed among women. COPD, which results from smoking and takes decades to develop, has quadrupled among women since 1980. Now more women than men are hospitalized and die from it. With more women than ever dying from cigarettes, tobacco companies like R.J. Reynolds [8] forge ahead, targeting special brands towards women, like Camel No. 9 [9], marketed in packs colored with hot-pink fuschia and minty-green teal, and marketed with the slogan, "Light and luscious." Mmmm, good -- if you like lung disease.