Bridget Behe, from her earlier VNR [3]

On behalf of Procter & Gamble [4], DeVries Public Relations [5] is promoting a video news release [6] (VNR) from MultiVu [7] that uses Mother's Day to sell Vicks. How, you ask? The VNR features "celebrity stylist" Aly Scott, who says, "Vicks Baby Rub provides a soothing way to give your baby a massage, relax and calm both of you, and making an easier way for you to bond with your child." The accompanying press release [8] is titled, "Make Every Day Mother's Day." The PR firm Medialink Worldwide [9] has other Mother's Day-themed fake news [10]. One VNR [11] from defense contractor Honeywell [12] proclaims, "Mother's Day 2007: The Stay-in-the-Car Mom Generation is Here." It uses "Mom expert" Stacy DeBroff to sell Honeywell's "Blink" cleaning products. Another VNR [13] offers "Mother's Day Flowers Do's and Don'ts for Dads," on behalf of FlowrMD, starring "flower doctor" Bridget Behe [14] (who you might remember from CMD's "Fake TV News [3]" report). Lastly, there's an audio news release [15] from the non-profit Ploughshares Fund [16], informing listeners that Julia Ward Howe [17] founded Mother's Day as "a plea for peace." Will peace sell as well as flowers, wipes or Vicks?