PR maven Rick Berman [3], the right-wing lobbyist who has made a lucrative career of starting and managing industry-funded front groups [4] such as Center for Consumer Freedom [5] and ActivistCash.com [6], gets a CBS 60 Minutes work-up this weekend. A teaser piece on the CBSNews.com website says, this 'Dr. Evil' "doesn't disappear when movie credits roll. He's a constant gadfly to other lobbyists and do-gooders who label him evil for taking money from corporations to fight causes like animal rights, healthy food, labor unions — even Mothers Against Drunk Driving [7]." Berman excels at turning puffy media attention into ever more business from his secret clients in the fast food, booze, tobacco, drug and other industries, providing him with millions of dollars a year to front for their interests.