"While reporting a story [3] on Microsoft [4]'s video blogging [5] initiative -- something called Channel 9 -- the dossier that Microsoft and its outside public relations agency Waggener Edstrom [6] keeps on me accidentally ended up in my email inbox," recounts Fred Vogelstein. Although he had "assumed that the people I interview do as much homework on me as I do on them," Vogelstein says that it "was strange to see just how many resources are aligned against me when I write a story about Microsoft. ... For something like six months prior they had been plotting to get Wired to write a story about Channel 9 and had dispatched three executives to meet with editors at the magazine." The 12-page document [7] contains pre-interview tips (including a warning that Voelstein "is digging for tension," and a suggestion to "apologize for being so tough to reach"), post-interview assessments ("Fred's questions went as expected"), a profile of Vogelstein ("Fred can be a little tricky in interviews") -- even anticipated questions and answers, and "what we expect to see in the story." Waggener Edstrom president Frank Shaw writes that [8] the document is not "surprising or nefarious," but part of preparing someone to give "a great interview."