Sweden has gained support from other EU members to ban television advertising aimed at children under 12. The LA Times reporters, "The move threatens to wipe out $200 million a year in advertising revenues for Europe's commercial broadcasters, entertainment industry lobbyists said. Perhaps more important to U.S. entertainment conglomerates, such a ban would significantly limit the ability of such companies as Viacom Inc.'s MTV and Nickelodeon and Walt Disney Co. to influence the buying habits of Europe's children."