New U.S. Army PR Bypasses MSM [1]
Submitted by Diane Farsetta [2] on
"The U.S. Army [3] has hired Manning Selvage & Lee [4] to do outreach to pro-military bloggers," the managing director of Hass MS&L [5], the firm's Detroit office that focuses on "new media" and the automotive industry, told O'Dwyer's. "The blogs are viewed as a way to distribute 'good news' about Iraq." At least four bloggers have received an email from Hass MS&L, according to the [6] Washington Post. "The Army believes that military blogs are a valuable medium for reaching out to soldiers," the email explains. "To that end, the Army plans to offer you and selected bloggers exclusive editorial content." Blogger Donald Sensing accepted the offer [7], saying, "I spent long enough in Army Public Affairs to know when I'm being fed baloney. ... I predict the [Washington] Post and others of the dinosaur media will ... say we are biased, as if they are not. ... I am biased, I freely admit."