In an article on "the PR industry's scattered but heartfelt response to the ravages of Hurricane Katrina [3]," PR Week notes that Harrah's Entertainment is documenting their good works. The company converted "its Tunica, Mississippi casino into a Red Cross relief shelter" and "asked MultiVu [4] to create b-roll [5] of its efforts, and to capture the survivors' stories." MultiVu, which also produces video news releases [6], audio news releases [7] and satellite media tours [8], "dispatched a camera crew to interview victims, Harrah's executives, and a Red Cross spokesman, creating b-roll footage and sound bytes [9]. 'We believe it got great pick up, especially in Florida and Las Vegas, and we're re-releasing the content for it today [10],'" said Alberto Lopez, Harrah's corporate director of strategic communications. Harrah's plans to open an employee relief center in Gulfport, Mississippi; "MultiVu will also create footage of that effort."