Involving the Community with Tasers [1]
Submitted by Bob Burton [2] on
The Senior Vice-President with Dittus Communications [3], Kevin Walker [4], believes that Taser International, which makes the Taser stun guns that have caused dozens of deaths [5] in the United States alone, is misunderstood. "There's a lot of misinformation out there," he told PR Week for a feature on crisis management [6]. "Balanced coverage is what we're looking for," he said. In mid-June, Walker will be speaking at a Public Affairs Council [7]-hosted workshop [8] speaking on "Community Involvement and Corporate Social Responsibility [9]". Peter Holran [10], a senior director of Wexler and Walker Public Policy Associates [11], who also works on the Taser International account, attributed the focus on the company to the fact that the guns are electric, which is "a mysterious quantity to a lot of people."