Following similar interest from media moguls [3] and PR firms [4], the consulting firm Issue Dynamics, Inc. [5] "has launched a formal Blogger Relations Practice and a companion website, http://www.bloggerrelations.com [6]." According to its press release, IDI has already provided "blogger relations" services to "Fortune 50 corporations, national trade associations, advocacy groups and political party committees." Journalist and blogger Dan Gillmor noted [7] that, "as eWeek reported [8] in February, a subsidiary of the firm issued a report denouncing municipal wireless installations without making clear that big telecom firms, which vehemently oppose municipal wireless systems, are among the firm's chief funders. ... Readers need to know who's behind the opinions, so they can make better judgments about what - and whom - they can trust."