"The U.S. Army is adjusting its marketing pitch to minorities as the war in Iraq [3] hurts recruiting efforts among Hispanics and, especially, African-Americans," reports Advertising Age. Leo Burnett [4] is the Army's lead marketing agency, with Cartel Creativo [5] doing Hispanic, and Muse Cordero Chen & Partners [6] and Vital Marketing Group [7] doing African-American, outreach. The Army will "maintain a minority presence in general-market advertising, craft minority-specific messages," and "focus Spanish-language messages at parents and 'influencers [8].'" Political science professor Peter Feaver expressed skepticism, saying, "If the problem is Iraq, there's not much in the short run that the Army recruiters can do."