Bill Berkowitz writes that the Center for Media and Democracy [3]'s "sleuths of spin John Stauber and Sheldon Rampton have exposed how corporate shills and government spokespersons manipulate the media and undermine democracy for more than a decade," and are now "setting about an ambitious - yet necessary - undertaking: reinventing journalism." Berkowitz interviews Center founder Stauber about recent media scandals involving PR [4], payola [5], and fake [6] journalists [7]. They also discuss SourceWatch [8], "an information source that is truly 'of, by and for the people,'" and other ways the Center works to further media democracy.