The "most important media story of the year," according to Steve Lovelady, managing editor of Campaigndesk.org [3], was "the way in which the press was so easily manipulated by spin machines all the way through the election campaign, partly thanks to the fact that it was hopelessly hobbled by some of its own outdated conventions and frameworks. And that, in turn, is related to its embarrassing performance in 2003 on weapons of mass destruction and on the question of an Iraqi tie to 9/11."