The Washington, DC-based public affairs firm Susan Davis International "is handling the Pentagon's 'America Supports You [3]' campaign to drum up support for the nearly 150,000 U.S. forces that may be occupying Iraq during the next four years," reports O'Dwyer's. "America Supports You," a Defense Department [4] campaign, will run through May 2005. On December 2, Defense Secretary Donald Rumsfeld [5] presented an "America Supports You" dog tag to Bill O'Reilly [6] on his Fox News [7] show, calling O'Reilly "a terrific supporter of our troops." President Bush [8] also plugged the "America Supports You" campaign during an address [9] to Marines and their families at Camp Pendleton, California.