"A grassroots PR [3] effort that included giving away American flags [4] for the Fourth of July has helped Donald Trump win the right to build a new casino in Orange County, an economically depressed area in Indiana," reports PR Week. Competition for the casino license was fierce; Indianapolis PR firm [5] MZD promoted Trump as experienced and caring. Trump "pledged to give $5 million each to refurbish two local resort hotels." MZD offered "to replace [businesses' and families'] worn-out American flags with new ones. One citizen at a public meeting mentioned [the free flags] as a sign that Trump truly cared."