Who are the figures behind actor Arnold Schwarzenegger's campaign to become the governor of California? Max Blumental looks at the behind-the-scenes political operatives who have orchestrated the state's recall election. Schwarzenegger's high-priced consultants, George Gorton and Don Sipple, have worked with Republican operatives including Howard Kaloogian, David Gilliard, and former Enron pollster Frank Luntz, who "devised a strategy for the recall campaign centering around negative character attacks and avoidance of policy discussion," Blumenthal writes. "Thanks to this handful of men and the millionaires who bankrolled them, what started with a petition and a few phone calls has become an election that may unseat a twice-elected governor and dramatically affect the lives of one in seven Americans."