Socially Responsible Killers [1]
Submitted by Sheldon Rampton [2] on
Our First Quarter 2003 issue of PR Watch [3] detailed the British American Tobacco company's effort to reposition itself as "socially responsible." Now the Center for Public Integrity has produced a detailed report, citing internal industry documents, showing how the tobacco industry is using "social responsibility" to "prevent the enactment of a tough worldwide treaty" regulating tobacco marketing.