"The second Persian Gulf war was not only a runaway victory for the United States military, but for another aggressive force that fired off round-the-clock verbal cruise missiles: the White House communications operation. That is the assessment of the Bush administration's wartime public relations campaign by both its supporters and critics, who say the spin operation was extraordinarily successful in shaping a positive battlefield narrative, at least for American audiences. ... White House officials acknowledge that the communications effort in the Arab world largely failed... .'It's going to be a challenge,' Mr. Bartlett said."