Hoping to create another cash cow like Viagra, the pharmaceutical industry has invented a new disease "female sexual dysfunction." According to journalist Ray Moynihan, industry-funded doctors are circulating a bogus statistic claiming that 43% of women suffer from this condition so they can prescribe drugs to treat it - even though "inhibition of sexual desire is in many situations a healthy and functional response for women faced with stress, tiredness, or threatening patterns of behaviour from their partners." And just to make sure the guys can keep up, one of the doctors is also urging men to take Viagra on a daily basis [3] to "prevent impotence."