America's 10 Worst Greenwashers [1]
Submitted by Sheldon Rampton [2] on
EcoPledge.com [3], a coalition of environmental organizations that uses boycotts to put pressure on environment-abusing companies, has joined Earth Day Resources [4] in putting out a report titled "Don't Be Fooled: The Top 10 Misleading Environmental Claims of the Year [5]." The report calls attention to the companies that have made the most misleading claims about the environmental benefits of their products and industries. Examples include:
- Kraft's Post Selects Cereals, for falsely promoting them as having "natural ingredients" when, in fact, they use genetically engineered corn.
- Tyson Chicken, for promoting its products as "all natural," even though the company treats its chickens with antibiotics.
- The Audubon Nature Institute -- not to be confused with the National Audubon Society -- for falsely claiming to support the protection of natural habitats as a way to preserve animal species, while also belonging to the National Wetlands Coalition, a corporate front group that lobbies to weaken the Endangered Species Act and the Clean Water Act.
- Americans for Balanced Energy Choices, for falsely promoting coal as a "clean fuel," even though carbon dioxide, one of the byproducts of coal burning, is the primary greenhouse gas responsible for global warming.