This week, CMD's new Food Rights Network sent letters to thirteen schools in the Los Angeles Unified School District (LAUSD) that have "organic" school gardens adopted by Hollywood's Environmental Media Association [3] (EMA). As we reported in May [4], EMA teamed up with sludge-marketing corporation Kellogg Garden Products [5], which sells products made from Los Angeles area industrial and human sewage sludge with the label "quality organics" and which used the gardens for photo ops with sludge products.

Gardens in which kids grow vegetables and fruits were contaminated with sewage sludge as a result of EMA's partnership with Kellogg, which donated hundreds of cubic yards of sewage sludge products. EMA, which hosts its annual green carpet awards [6] this Saturday, October 15th, has failed to take any steps to help remediate the children's "organic" gardens that were sludged.

EMA Greenwashes Sewage Sludge as "Organic"

In March, CMD sent a letter [7] (pdf) to EMA founder Norman Lear and president Debbie Levin [8] informing them that they were "unknowingly contaminating school children's gardens with sewage sludge." EMA's chief fundraiser, Levin was warned in the summer of 2010 [9] (pdf) by the gardener who had first approached EMA about sponsoring the school gardens, LAUSD School Garden Program Specialist Mud Baron [10], that EMA's corporate partner Kellogg might be providing products containing sewage sludge (not labeled as such).

Levin responded [11] (pdf) in April that "the EMA School Garden Program has never claimed to be 'organic.'" As CMD responded later that week:

This is a total fabrication. The EMA website is replete with only references to your gardens as organic. Even your funding appeals for corporate and public donations describe EMA's schoolyard gardens as only organic. Finally and most shockingly, the day after your wrote this false statement that you "never claimed" the gardens organic, an EMA celebrity was on E! Online extolling your organic gardens.

These and other references are documented on CMD's SourceWatch article on EMA [12].

Kellogg Garden Products Spins Itself a "Green" Web

As PRWatch reported [13] in July, not only has EMA president Levin stubbornly continued to support her donor, Kellogg Garden Products [5], but Kellogg's Chief Sustainability Officer, Kathy Kellogg Johnson [14], has also capitalized on the greenwashing provided to her family's brand by the EMA celebrities' association with it.

Kellogg has also made a variety of claims in an effort to spin the controversy:

1. Claim: Kellogg does not use sewage sludge from Los Angeles. Yes, it does. More specifically, sludge from Los Angeles and San Bernardino counties both go to a joint facility called the Inland Empire Regional Composting Authority (IERCA) [15]. Kellogg gets sewage sludge from this facility.
2. Claim: Kellogg does not use sludge in 70 percent of its fertilizers. This is sleight of hand. First, we have never claimed that they use sludge in all of their fertilizers. We noted that sewage sludge is in the company's widely distributed soil "amendments," like the bags of "Amend" featured in pictures with EMA celebrities. According to an industry report that has mysteriously disappeared since we began citing it, but was archived [16] as of 2008, "About 70% of Kelloggs total annual sales are of composted biosolids products. This represents about 250,000 cubic yards per year."
3. Claim: Kellogg's products are safer than toothpaste. Kellogg cites the low amount of certain metals in their products, even saying "To make this point even plainer, there are more heavy metals in your toothpaste than there are in our products." A small number of metals are one of the ONLY things actually regulated [17] in sewage sludge. Specifically, using out-of-date and industry influenced "standards," the EPA only regulates 10 heavy metals, plus two pathogens (salmonella and fecal coliform) in sewage sludge used on food crops for human consumption. But you can see for yourself the long list of contaminants [18] identified in sewage sludge, including -- ahem -- several heavy metals that are NOT regulated in sewage sludge. Furthermore, we have not only relied on peer-reviewed studies documenting sludge's toxic contaminants. We have also cited a 2010 test of Kellogg's Amend [19] (pdf) that found high levels of cancer-causing dioxins. Sewage sludge has also been shown to contain flame retardants, endocrine disruptors, pharmaceutical residues, phthalates, industrial solvents, resistant pathogens, and perfluorinated compounds, which can bioaccumulate in gardens. Just this week, California added the flame retardant "chlorinated tris" to the "Prop 65" list of cancer-causing chemicals.

Meanwhile, Children Continue to be Exposed to Contaminated Soil

This week, FRN notified principals, teachers, and parents at schools with EMA-Kellogg sponsored gardens that children participating in the garden programs may have been and continue to be exposed unknowingly to sewage sludge products. The school gardens adopted by EMA include the 186th Street School in Gardena, California; Brooklyn Early Education Center in Los Angeles; Calvert Street Elementary School in Woodland Hills; Carson Senior High School in Carson; Carthay Center Elementary School in Los Angeles; Eliot Middle School in Altadena; Helen Bernstein High School in Los Angeles; Marvin Avenue Elementary School in Los Angeles; Nueva Esperanza Charter School in San Fernando; Saturn Street Elementary School in Los Angeles; University High School in Los Angeles; Venice Senior High School in Los Angeles; and Westminster Avenue Elementary School in Venice.

As we reported in May [20], as part of these schools' partnership with EMA, they received from EMA an order form [21] for Kellogg products -- including products made from sewage sludge, with no disclosure of that fact or that such products are barred from certified organic products -- in addition to whatever material Kellogg provided directly to the schools as part of the launch and photo ops of the gardens. We also documented that at least 192 two-cubic-foot bags of sludge-containing products were "donated" [22] (pdf), and that schools often shared supplies.

In addition to the documentary evidence in the order forms, there are several photos of celebrities, students, and Kellogg representative Kathy Kellogg Johnson [14] posing with open/used or closed bags of the sewage sludge-based products in publicity shots.

In May, we urged [20] EMA to "immediately notify the schools, school children, and their parents, and EMA's donors who supported the organic school gardens that Kellogg's sludge products have contaminated." With schools on summer break, we held out hope that EMA would remediate gardens sludged by Kellogg when the fall semester began.

As this does not appear to have happened, we have notified the schools ourselves. Reportedly, EMA changed the order form provided to the schools to remove references to Kellogg's Amend, Topper, Gromulch, and Nitrohumus, but there is no indication that they actually took any steps to remediate any gardens that were sludged. And it seems EMA has doubled down with Kellogg by continuing to feature photos of the Kellogg logo with young Hollywood stars on its website promoting the garden program, despite the fact that Kellogg gave products the company and its spokesperson know full well are made from sewage sludge to "organic" school gardens.

Environmental Media Awards Tomorrow

As EMA hosts its annual Environmental Media Association awards ceremony [3] tomorrow, with celebrities like Justin Timberlake [23] being honored alongside the likes of Southern California Edison [24], all the while sponsored by such corporate brands as Earthbound Farm, widely known for its E. coli tainted spinach [25]. While celebrities may believe that through EMA they are helping to advance  kids' organic gardens and other planet-healthy practices, it seems EMA is entrenching its role as a greenwasher for corporate sponsors, like Kellogg.

On the green carpet, will celebrities and EMA honorees again be offered gift bags from sludge merchant Kellogg Garden Products [5], like last year? Will EMA continue to get away with greenwashing sludge from one side of its mouth and rewarding celebrity activists, movies and corporations its respected "green" seal of approval with the other?