The Public Relations Society of America [3] (PRSA) has issued a news release calling on the presidential campaigns of John McCain [4] and Barack Obama [5] to "uphold the highest standards of ethical practice in every facet of their campaign communications." PRSA CEO Jeffrey Julin [6] is offering himself for interviews as "a recognized expert in communications ethics." Since assuming the helm of the PRSA in January, Julin has been trying to improve the industry's ethical reputation. In June, for example, he posted a platitudinous statement on YouTube [7] in response to a sarcastic CBS news commentary [8] about Scott McClellan [9]'s book on his misadventures as a spokesman for the Bush administration. Julin is also president of MGA Communications [10], a PR firm whose clients include Americans for Balanced Energy Choices [11], a front group [12] for the coal industry that is "targeting the public, politicians, interest groups, and the media" during this year's election campaign as part of what the Washington Post called a "$35 million campaign in primary and caucus states [13] to rally public support for coal-fired electricity and to fuel opposition to legislation that Congress is crafting to slow climate change [14]."