"It's hard to take the airlines seriously when they try to play the pity card with consumers," opines Advertising Age. The trade publication's biting editorial comes in response to a public relations push by the Air Transport Association of America (ATA). ATA's "Stop Oil Speculation" campaign and website [3] are "attempting to divert consumer anger directed at airlines for nickel-and-diming them and instead make oil speculators the bad guys," reports AdAge [4]. As part of the ATA campaign, 12 major airlines are emailing their frequent fliers, asking them to contact legislators about high oil prices. According to ATA's David Castelveter, "nearly 1 million messages were sent to Congress the first two days of the campaign." He added, "We're not asking our customers to help us. ... We're asking them to help themselves." As AdAge's editorial noted, Delta Air Lines [5] recently "showed off its deep concern about high fuel prices by offering select New York City customers free helicopter rides from Manhattan to John F. Kennedy International Airport." That's not to mention airlines' "customer abuse and high prices," and the industry's reliance on "government subsidies and government bailouts."