Late last month, NewsTrust [3] went live. This non-profit online news rating service aims to help people identify quality journalism - or "news you can trust." The project is led by Fabrice Florin [4], a former journalist and a digital media pioneer at Apple and Macromedia. The concept is simple -- NewsTrust members submit articles, then read and rate them based on key journalistic principles such as fairness, balance, evidence, context and importance. The ratings are compiled and each article is given an overall "grade." Based on the positive reception it has so far received, NewsTrust plans to launch its full service in 2007.