President Bush's approval rating has risen to 44% in a new USA TODAY/Gallup Poll [3] conducted September 15-17, 2006. This represents his highest marks in a year. Concurrently, for the first time since December 2005, a majority of people did not say the war in Iraq was a mistake. This shift is particularly interesting in light of a Z Magazine [4] web article [5] that analyzes the Bush administration's recent PR push to ensure that safety from terror and staying the White House's course are one and the same. Hardly striking a moderate tone, Secretary of Defense Donald Rumsfeld [6] has accused the administration's critics of not learning “history’s lessons,” while the President himself in an August 31, 2006 speech [7] to the American Legion [8] National Convention labeled the terrorists “successors to Fascists, to Nazis, to Communists and other totalitarians of the 20th century.”