The Government of Sudan [3] -- tired of international media focusing on the country's ongoing genocide -- paid for an upbeat eight-page advertising insert in Monday's New York Times. O'Dwyer's PR Daily reports that Summit Communications [4] prepared the insert which "extols the investment opportunities in the energy-rich state" but "has no rebuttal to United Nations and U.S. accusations that the Sudanese Government is funding the Arab militia that have raped, murdered and driven two million Darfur villagers into refugee camps." According to its website [5], Summit Communications [4] specializes in countering the "crisis-driven orientation of American news outlets" that provide "insufficient coverage of the sweeping reforms and positive developments taking place in emerging markets." In their "Africa Policy Outlook 2006 [6]" report, Foreign Policy In Focus [7] writes that this year "is likely to be the pivotal year in determining the course of U.S. relations with Sudan and the ultimate response to the genocide in Darfur."