Three new PR ventures "represent the globalization of a strategic concept that's been de rigeur in Washington for more than a decade: executing corporate PR campaigns as if they were political battles, in which someone wins, someone loses, and the client is the candidate," writes PR Week. One such effort is 360Advantage [3], a joint Burson-Marsteller [4] and Quinn Gillespie [5] venture. Another is Fleishman-Hillard [6]'s new "global network of public affairs shops," VOX Global Mandate [7]. The third is ViaNovo [8], which will "offer management and communications consulting services," reports [9] O'Dwyer's. ViaNovo's founders include Tucker Eskew, "who headed the White House's global communications office [10] to coordinate the 'war on terror [11]'"; Matthew Dowd [12], a Republican National Committee [13] and Bush-Cheney campaign [14] media staffer; and Democrats Blaine Bull and James Taylor, both formerly of Public Strategies Inc [15].