"The National Academy of Sciences would investigate the effectiveness of dredging PCB-contaminated sediment under a directive written largely by General Electric Co. and attached to a House of Representatives spending bill last week," reported the Poughkeepsie Journal. A GE spokesperson said, "We think the public and regulators will benefit from knowing more about these issues." But environmentalists and Senator Charles Schumer [3] say the study would needlessly delay the cleanup of New York's Hudson River, which was contaminated by PCBs from GE plants in the 1970s. An Environmental Protection Agency [4] spokesperson said, "We have the data to prove [dredging] is the best thing for this river, for the environment, and for the communities here." GE's efforts to delay the Hudson River cleanup contrast with its recently launched $90 million pro-environmental PR and ad campaign [5], called "Ecomagination [6]."