Unhappy Campers [1]
Submitted by Bob Burton [2] on
The president of the Public Relations Institute of Australia's (PRIA) Victoria chapter, David Hawkins, bluntly summarised the results of a membership survey as, "Most people think the PRIA sucks. The average score across all members was about four out of a possible nine." In the Australian e-zine Crikey.com.au, Hugo Kelly reports that survey results included the suggestion that the PRIA run "a public relations campaign - ongoing - to explain, and where necessary, defend, public relations." Over the next two weeks, PRIA chapters in Western Australia, Victoria and Queensland are hosting events for Ross S. Irvine [3], the president of his own firm, ePublic Relations [4]. Irvine, who describes himself as a "corporate warrior," promises to tell his Australian audience "how to beat activists at their own game."