George Bush is campaigning [3] in Ohio, as part of a two-day, nearly 300-mile bus tour. Make that a bus-and-plane tour: "Tuesday's bus tour, about 60 miles through western Ohio, actually includes two airplane flights - one from Detroit to Toledo and another from Toledo to Dayton," reports Associated Press. According to Christian Science Monitor, the Bush bus tour "seeks to generate maximum media exposure and project a regular guy likability [4]." The Kerry campaign [5] announced it was making "the largest single purchase of advertising time in a presidential race [6]," to air ads "that tell Mr. Kerry's life story." Kerry himself is trying to persuade "skeptical corporate executives that he's a business-friendly moderate [7]," portraying himself as "a staunch free-trader" and defending "the right of corporations to outsource [8] jobs."