"[I]n a way the term public relations is misleading, because the vast majority of PR is hidden from the public," David Miller writes in the British magazine Red Pepper. "PR is much more important than just media spin. It is the very lifeblood of the global capitalist system. PR can only flourish as a profession and an industry in a society run on market principles. The further a society moves away from neo-liberal dogma the less role there is for the PR industry and vice versa."