"Julia Butterfly Hill lived in the branches of a giant California redwood for two years to keep the Pacific Lumber Company from making it into planking, and when she climbed back down to earth, she discovered that the ad agency TBWA/Chiat/Day had used her likeness in an ad campaign without her permission. She sued, and last week reached a settlement. ... [T]he shop has agreed to shell out a significant cash donation to a worthy cause and produce a prominent print ad campaign for a foundation of Ms. Butterfly's choosing."