Public Relations

Weber Shandwick Worldwide Wins UK McDonalds Account

PR firm giant Weber Shandwick Worldwide will represent McDonald's in the United Kingdom. WSW will address food safety issues and how McDonald's will deal with the UK's plan to restructure its agriculture sector in the aftermath of mad cow and foot and mouth disease.

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"PR Man" Reviewed

"PR Man," which opened in New York city on June 15, will run for the next two weekends through July 1. Written and directed by Robert Lyons, and based on Toxic Sludge Is Good For You by John Stauber and Sheldon Rampton, the play examines one PR man's strategic damage control surrounding a grassroots protest of "bio-soil" -- toxic sludge used as fertilizer. Bogus experts, seduction, and crafted deniability fuel a momentum that even he can't control in this fast-paced, sexually-charged comic drama.

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Guest Choice & "The Food Police" Make Strange Bedfellows

Lobbyist Rick Berman runs the DC-based Guest Choice Network, a mean and nasty PR operation serving the tobacco, booze and food industries. (See PR Watch Volume 8 #1 for the inside scoop on Berman & Co.) His favorite target is often Michael Jacobson's "food police" at the Center for Science in the Public Interest (CSPI).

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PRSA Announces 2001 Silver Anvil Award Winners

In its annual display of PR for PR, the Public Relations Society of America (PRSA) passed out Silver Anvil Awards to 46 winners during a ceremony held at Equitable Tower in New York City. According to a PRSA news release, the Silver Anvil (symbolizing the forging of public opinion) is annually awarded to public relations practitioners who, in the judgement of their peers, have successfully addressed a contemporary issue with exemplary professional skill, creativity and resourcefulness.

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Who's Flacking for Whom?

Curious to know which PR firms are working for Coca-Cola? Answer: Dublin & Assocs.; Manning Selvage & Lee; Robinson Assocs.; College Hill, U.K.; Icon Group; and Crawley Haskins. How did we find this out? Simple. We just used the handy "client search tool" on the website of O'Dwyer's PR Daily. Go ahead, try it yourself. Just enter a company's name and hit the submit button:

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The Industry Behind the Curtain

This essay by politics professor Jackie Stevens examines the behind-the-scenes influence of the biotech industry on "Paradise Now: Picturing the Genetic Revolution," a multimedia art show in New York City with a Madison Avenue publicity budget. "Why fund installations and images that might frighten us -- a painting of a designer farm, transgenic frogs, even pieces criticizing the industry itself?

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Fineman Wins Gold Award for Pacifying Pacifica

The Bulldog Reporter, a publication that specializes in compiling dossiers on journalists for corporate PR use, has given its "gold award" in "crisis communications" to Michael Fineman of Fineman Associates Public Relations for his work on behalf of the Pacifica radio network. Fineman was hired to help contain the image problems that arose when the Pacifica's management used armed guards to forcibly expel veteran broadcasters, arrested demonstrators, and shut down station KPFA in Berkeley, CA.

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Leeds Students Campaign against Burson-Marsteller

The Burson-Marsteller PR form has established a partnership with Leeds Metropolitan University, the UK's largest university provider of public relations education. B-M will provide input into LMU's courses, share research, provide visiting lecturers and offer undergraduate and graduate training programmes, and LMU has also offered an honorary degree to company founder Harold Burson.

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Corporations Urged to Declare War on Food Activists

Agribusiness needs to use "attack technologies" against activists, according to Nick Nichols of the PR/crisis management firm Nichols-Dezenhall. Speaking to the annual business meeting of the National Pork Producers Council, Nichols quoted gangster Al Capone, who said: "You can get more with kind words and a smile and a gun than you get with kind words and a smile." (PR Watch has obtained a copy of Nichols' Powerpoint presentation to the pork producers.

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