Public Relations

Philippines Hires Weber Shandwick

"The Philippines Dept. of National Defense is relying on Weber Shandwick to keep in touch with the Pentagon, White House, Congress and various federal agencies under a two-year contract worth $20,000 a month," reports PR trade publication O'Dwyer's. "The Philippines has the second biggest deployment of U.S.

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Defending Capitalism in Argentina

Rissig Licha, the Fleishman-Hillard PR firm's executive director in Argentina, is urging businesses there to "show their hand and defend the capitalist system. Once society begins to question the system, it will be much more difficult," says Licha, whose clients have included Philip Morris and the Clarin Group, a powerful media conglomerate. The problem is that Argentinians are already doing more than "question" the system. "You know what we want to do?

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'Chernobyl-on-the-Hudson' Hires Burson-Marsteller

"Burson-Marsteller is handling the public and media uproar over the safety of New York's Indian Point nuclear plant for the facility's owner Entergy Corp," O'Dwyer's PR Daily reports. "Activist groups and the media have criticized the safety record of the plant and its potential vulnerability to an attack by an airliner in the wake of the Sept. 11 World Trade Center tragedy. The Nuclear Regulatory Commission, in its annual review of the nation's 103 reactors released last month, gave the Indian Point 2 reactor its lowest performance rating.

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"Perception Management"

PR Watch editor John Stauber and Hunter College Professor Stuart Ewen recently participated in a a panel discussion on the topic of "perception management" and managed to make an impression on columnist Danny Schechter's own perceptions of today's over-spun media environment. The influence of PR, he observed, has some unintended consequences for us all. When spin doctors "drive the news agenda" with "pre-fabricated messages," rational public discourse starts to break down. "Think about the messages of the terror war or the Israeli-Palestinian conflict," Schechter says.

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Arctic Power Sees Conflict With Saudi Arabia, Drops PR Firm

Arctic Power, a lobbying organization that promotes drilling in the Arctic National Wildlife Refuge, has ended its $4-million account with Qorvis Communication reports PR trade publication O'Dwyer's PR Daily. Arctic Power says there is a conflict of interest since Qorvis also is working for Saudi Arabia. One of Arctic Power's key arguments for opening ANWR to oil drilling is that it would reduce US dependence on foreign oil, particularly Middle-Eastern oil. The US is Saudi Arabia's second top export market.

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Shandwick's Anti-Green PR Backfires, Big Time

As of April first, 130,000 hectares of rainforests have been added to New Zealand's National Parks and conservation reserves, thanks to the the unravelling and demise of a devious pro-logging PR campaign run by a government-owned company, Timberlands, and its PR adviser, Shandwick New Zealand. In 1999 a whistleblower leaked hundreds of pages of internal Shandwick documents which formed the basis for the shocking exposé Secrets and Lies: The Anatomy of an Anti-Environmental PR Campaign by Nicky Hager and Bob Burton.

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The Other War Room

George Bush likes to insist that he governs "based upon principle and not polls and focus groups." In reality, writes Joshua Green, "the Bush administration is a frequent consumer of polls, though it takes extraordinary measures to appear that it isn't." In 2001, the administration spent close to $1 million for polling, using political advisors like Jan van Lohuizen and his focus-group guru, Fred Steeper. "Policies are chosen beforehand, polls used to spin them.

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Media Rely Increasingly on Spokespeople

The media's use of spokespeople as primary news sources has increased 81% between 1995 and 2000 according to a study by Bob Williams, an ethics fellow at the Poynter Institute. "As a reporter, you look around the newsroom, and the tendency has become to talk to spokespeople rather than to even try to get to the principals," Williams told PR Week. Council of PR Firms president Kathy Cripps suggests reporters and editors sit down with their PR contacts for interviews as a way to improve the relationship between the media and PR practitioners.

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Saudi Arabia Pays Qorvis $200,000-a-Month For PR

"Saudi Arabia is paying Qorvis Communications a $200,000 monthly retainer, according to Scott Warner, spokesman for the Washington, D.C., firm that is affiliated with Patton Boggs," O'Dwyer's PR reports. "The firm is handling PA [public affairs] and media relations for the Kingdom, which has stepped into the spotlight following release of its so-called Middle East peace plan that Crown Prince Abdullah announced to New York Times foreign affairs op-ed writer Tom Friedman in February."

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