Public Relations

At first look, one might not think that the health insurance industry has much in common with the tobacco industry. After all, one sells a product that kills people and the other sells a product nominally aimed at putting people back together. But when it comes to deceitful public relations techniques, the health insurance industry has been learning well from Big Tobacco, which employed a panoply of shady but highly successful public relations tactics to fend off changes to its business for generations.

One of the things I said in my testimony before the Senate Commerce Committee on June 24 is that the health insurance industry engages in duplicitous public relations campaigns to influence public opinion and the debate on health care reform. By that I mean there are campaigns they want you to you know about, and those they don't.

When you hear insurance company executives talk about how much they support health care reform and can be counted on by the President and Congress to be there for them, that's the campaign they want you to be aware of. I call it their PR charm offensive.

Wendell Potter came to the Center for Media and Democracy in May as an admirer of our work exposing corporate front groups, lobbyists and PR manipulators. He should know, he was one of the best PR executives in the health insurance business, CIGNA's Vice President of Corporate Communications until he had a major change of heart.

Today Wendell is CMD's Senior Fellow on Health Care, testifying before the US Senate Commerce Committee. His passion is health care reform and his expertise is exposing how the powerful industry he once helped run is manipulating and managing the health care reform debate raging among policy makers, the public and in the media.