Public Relations

PR Guide For Non-Profits Released

Fenton Communications, a PR firm that's made a name for itself supporting public interest campaigns, has put together a booklet that outlines "the nine laws of successful advocacy communications." According to O'Dwyer's PR editor Kevin McCauley, "'Now Hear This' is an indispensable primer for NGOs looking for more professional ways of getting their messages across to the public. Of course, the 32-page book is a must-read for corporate and agency PR execs that must neutralize noisy protesters."

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Chile Hires Fleishman-Hillard For Trade Effort

The Government of Chile picked top-dog PR firm Fleishman-Hillard to guide its effort to win a Free Trade Agreement with the US. Rory Davenport, F-H Senior VP in Washington, DC, expects the White House and Chile will iron out negotiations for an FTA by the end of the year. "The Congressional focus will be next year," he said. Also at this link, the most recent Foreign Agents Registration Act filings.

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Nuclear's Resurgence Helped by PR

PR trade newsletter The Holmes Report credits good public relations as part of the nuclear industry's come back, noting that ongoing campaigns in Washington DC have been very successful in winning the support of opinion leaders. Companies have also been active on the "grassroots" front. The Exelon Corporation, which owns almost one-fifth of the nation's 103 nuclear facilities, points to its open houses and media roundtables for building industry credibility.

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Edelman Takes On NGOs

The Edelman PR firm has been conducting seminars driven by the realization that "Non-governmental organizations affect business like never before. From the WTO protests in Seattle to the battle over genetically-modified organisms and food, NGOs have become the new 'super brands' in global governance.

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Fenton Communications Helps Rainforest Action Network

Fenton Communications is helping the Rainforest Action Network respond to a conservative non-profit group's claims that RAN illegally uses tax-deductible donations to fund its advocacy campaigns. In a move that could begin what the Wall Street Journal called a "war of the non-profits," Washington, D.C.-based Frontiers of Freedom, which bills itself the "antithesis" of the green movement, has urged the Internal Revenue Service to revoke RAN's tax-exempt status.

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Weber Shandwick Worldwide Wins UK McDonalds Account

PR firm giant Weber Shandwick Worldwide will represent McDonald's in the United Kingdom. WSW will address food safety issues and how McDonald's will deal with the UK's plan to restructure its agriculture sector in the aftermath of mad cow and foot and mouth disease.

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"PR Man" Reviewed

"PR Man," which opened in New York city on June 15, will run for the next two weekends through July 1. Written and directed by Robert Lyons, and based on Toxic Sludge Is Good For You by John Stauber and Sheldon Rampton, the play examines one PR man's strategic damage control surrounding a grassroots protest of "bio-soil" -- toxic sludge used as fertilizer. Bogus experts, seduction, and crafted deniability fuel a momentum that even he can't control in this fast-paced, sexually-charged comic drama.

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Guest Choice & "The Food Police" Make Strange Bedfellows

Lobbyist Rick Berman runs the DC-based Guest Choice Network, a mean and nasty PR operation serving the tobacco, booze and food industries. (See PR Watch Volume 8 #1 for the inside scoop on Berman & Co.) His favorite target is often Michael Jacobson's "food police" at the Center for Science in the Public Interest (CSPI).

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PRSA Announces 2001 Silver Anvil Award Winners

In its annual display of PR for PR, the Public Relations Society of America (PRSA) passed out Silver Anvil Awards to 46 winners during a ceremony held at Equitable Tower in New York City. According to a PRSA news release, the Silver Anvil (symbolizing the forging of public opinion) is annually awarded to public relations practitioners who, in the judgement of their peers, have successfully addressed a contemporary issue with exemplary professional skill, creativity and resourcefulness.

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