General Mills Recruits "Mommy Bloggers"
Submitted by Diane Farsetta on
"We don't tell them not to write" about bad experiences, "but most want to only write positive things," said Stacy Becker of Coyne Public Relations.
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Marketing
Fake News Titan Staggers
Submitted by Bob Burton on
Medialink Worldwide, the largest producer of fake news products such as video news releases (VNRs) and audio news releases (ANRs), is teetering on the brink of collapse.
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Is Oklahoma's Marketing During the News OK?
Submitted by Diane Farsetta on
To promote its state insurance program, Oklahoma is paying $3.1 million over three years to local media company Griffin Communications. Griffin's bid for the state contract touted its "built-in network of companies to deliver the message," including television stations KWTV in Oklahoma City and KOTV and KQCW in Tulsa, and the 34 stations of the Radio Oklahoma Network. The Insure Oklahoma campaign spokesperson is former KWTV reporter Angela Buckelew, who "appears during news programming" on KWTV, KOTV and KQCW.
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Smoking in the Movies: Under-the-Radar Cigarette Advertising?
Submitted by Anne Landman on
A meta-study published in the journal of the American Academy of Pediatrics concludes that viewing movie smoking scenes is a significant factor in smoking among older teens and young adults. In 1999, researchers interviewed thousands of 10- to 14-year-olds, assessing their smoking status and exposure to images of smoking, via movies.
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Greg Gumbel Fumbles on Infomercials
Submitted by Diane Farsetta on
Two years ago, CBS Sports anchor Greg Gumbel "signed a 5-year contract with Paul Doug Scott's EncoreTV to appear as host for, what turned out to be, a Florida infomercial company," reports Rhonda Roland Shearer. Gumbel's agent told her, "It wasn't supposed to be an infomercial.
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Television: Now with More Stealth Ads!
Submitted by Diane Farsetta on
Local television stations are increasingly open to product placement. The Meredith Corporation's "syndicated hour-long lifestyle program 'Better' (named in part after the company's Better Homes & Gardens magazine)" includes space for local stations to add in sponsored segments.
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Branding El Salvador's New President
Submitted by Bob Burton on
The narrow election win of Mauricio Funes as President of El Salvador has spurred extensive media coverage on the political success of the Farabundo Marti National Liberation Front, a center-left party that has its roots in the guerilla movement of the 1980s. However, none of the media coverage mentions the role of the Washington D.C.-headquartered political consulting firm Greenberg Quinlan Rosner.
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Close, But No Cigarette
Submitted by Anne Landman on
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Not So Much Truth in Advertising
Submitted by Diane Farsetta on
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Gadget Company Engages in Pay-for-Praise Online
Submitted by Diane Farsetta on
"Amazon.com runs a side business called Mechanical Turk ... where people can go, register, and get paid to do little tasks that computers can't do," explained blogger and film student Arlen Parsa. While on the site, Parsa saw a request to review Belkin International's consumer electronics products.
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