The Financial Times notes that "with precisely zero votes from Republican lawmakers for his $819 billion stimulus package, Barack Obama’s bipartisan aspirations may already be in tatters ...
Kelmenson, Davis & Associates (KDA), a marketing advisory firm with ties to the automobile industry, is trying to raise $50 million a year to spend on fixing the image of Detroit's Big Three auto companies "via public relations and a cable TV documentary," plus "an informational magazine and website called 'American Drive,'" reports Jean Halliday.
The draft bailout for the U.S. automobile industry calls for the appointment of a "Car Czar" who, if the bill passes and is signed into law, would instantly become the most powerful marketing and advertising executive on Earth. The Czar would be charged with overseeing auto company expenses over $25 million, which means he or she would control the companies' media buys.
"Bottled water sales in the past have grown mainly from consumers moving to water from soda and other sugary beverages," fueled by rising childhood and adult obesity rates. But ads for bottled water don't push the health angle, because many bottled water companies also sell soda.