Product Placement Picking Up Steam
Submitted by Judith Siers-Poisson on
Product placement in movies and on television is expected to triple by the end of the decade according to a report issued by PQ Media.
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Advertising
Junk Food Ads Dominate In Television Food Advertising
Submitted by Bob Burton on
A survey (pdf) by the Cancer Council of New South Wales has found that 81% of all food being advertised on television in Australia was for junk food. The study, which has been published in Health Promotion International journal, recorded 645 hours of television between 7am and 9pm on both weekdays and weekends in four different locations. It found that 31% of all ads were for food, with fast food and takeaway foods being the most common.
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Greenwashing Is All About the Greenbacks
Submitted by John Stauber on
Brandweek examines some of the latest corporate greenwashing efforts.
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Media Wars: Advertising for the U.S. Military
Submitted by Diane Farsetta on
The first spots produced by the U.S. Army's new ad agency, McCann Erickson, aim "to recruit Arabic-speaking translators," reports Advertising Age. The Arabic-language spots are running in heavy rotation during World Cup coverage on the Arab Radio & Television Network in Canada and the United States. In one ad, a soldier says, "I am a bridge between two cultures. ... I make the children smile because I can speak with them," followed by "a mention of a $10,000 reward for joining the Army and the possibility of expedited U.S.
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Victims of Our Own Advertising, Claims Drug Industry Boss
Submitted by Bob Burton on
The CEO of Pfizer, Hank McKinnell, says that a priority for the drug industry is regaining public trust. "We’ve done considerable research on this.
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CanWest Pushes Drug Ads in Canada
Submitted by Bob Burton on
The Canadian government has until the end of June to respond to a legal action by CanWest MediaWorks, which wants to overturn the ban on direct-to-consumer advertising of prescription drugs. CanWest MediaWorks, which owns a national television network in Canada, lodged the claim in December 2005.
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Yo Quiero Más PR!
Submitted by Judith Siers-Poisson on
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Big Tobacco Attack Ads Blow Smoke in California
Submitted by Diane Farsetta on
It's not surprising that big tobacco is funding attack ads around the primary election for California's State Board of Equalization, which regulates state cigarette sales and oversees $40 billion in tax collections.
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Telecom Firms Dial Up Ad Spending
Submitted by Diane Farsetta on
"Telecommunications companies are spending serious green on advertising in recent weeks," as several telecom-related bills, including on network neutrality, come before Congress. A study by Arlen Communications estimates that the U.S. Telecom Association, which "represents the majority of the Bell telecommunications firms," has spent $250,000 a week over six weeks. And SBC/AT&T has spent some $600,000 a week, according to Arlen. A U.S.
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CEI's 'Crude' Attack on Global Warming Film
Submitted by Diane Farsetta on
The Competitive Enterprise Institute (CEI) think tank, whose donors include Exxon Mobil and the American Petroleum Institute, is running a television ad campaign "targeting
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