There's an old PR trick that if bad news can't be suppressed, its release should be stalled until late on a Friday afternoon or just before a holiday break. It's a trick that served the U.S. Department of Education well when, late on Friday April 15, it released its Office of Inspector General's damning final report into the $240,000 Armstrong Williams contract to promote the No Child Left Behind (NCLB) legislation.
The strategy behind the late Friday afternoon news dump is simple: most media outlets will be squeezed for space to cover a late-breaking story, looming deadlines will ensure harried journalists don't have time to get much further than the executive summary, and by the time Monday rolls around, it will be seen as stale news by editors with the attention span of a gnat.
Reading the 20-page report, which was prompted by Greg Toppo's exposé on the Williams contract in USA Today, it's easy to see why the Education Department wanted to bury it. The report chronicles the deception, bungling and mismanagement behind the Williams contract.
Advertising students at New York University are running a marketing campaign for the U.S. Central Intelligence Agency.
"The University of Colorado's governing Board of Regents has retained a $350-per-hour public relations consultant," to deal "with the fallout from a football recruiting scandal and the ongoing saga surrounding controversial professor Ward Churchill." The consultant is Christopher Simpson, a former Washington Times reporter and press secretary to Senator Strom Thurmond.
In the continuing saga of taxpayer money used to champion Bush administration policies, the Palm Beach Post reports, "A Florida State University center has used more than a half-million in education tax dollars to put a positive spin on President Bush's key school policies, including hiring a public relations firm to teach charter schools to be more media-savvy." As part of a 5
South Korea's Ministry of Commerce, Industry and Energy is working with the new Corporate Love Council, "to eliminate the public's hostility toward corporations and bolster confidence in enterprises this year." Minister Lee Hee-beom explained, "Anti-corporate sentiment of Korean citizens has reached an alarming level." The Corporate Love Council "was launched by civic groups and business organizations." Its top initiatives are "economy education for youths and educators and the revision of economy tex
The American Legislative Exchange Council (ALEC), a corporate-funded conservative advocacy group that specializes in lobbying state legislatures for enactment of favorable legislation, has issued a "2004 Report Card on American Education" that provides an instructive example of the ways that industry-funded organizations manipulate information to reach foreordained conclusions.
ALEC's report, which comes packaged with a glossy clip-art cover showing a pencil, ruler and other classroom implements, was authored by Andrew T. LeFevre, the President of LeFevre Associates, a PR/lobby firm based in northern Virginia. It was edited by Lori Drummer, who heads ALEC's education task force, which is "responsible for overseeing the development of ALEC policy related to education reform and school choice programs" - euphemisms for school privatization, which ALEC advocates.